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THE SOCIAL JOB SEARCH - HAVE YOU STARTED YOURS?

Thursday 27th April 2017
Professionals searching for a job these days are spoilt for choice with the amount of search outlets they can use to find one. Before technology had adapted to the stage it is at now, those searching for a job were limited to the ways they could interact with employers. Nowadays there are so many ways candidates can interact with companies and employers to help secure the job they are looking for.

The vast majority of people these days have a social media profile. What many job seekers are missing is that their social network is the perfect place to start when searching for a job. For most people Facebook, Twitter, Instagram etc. is a way for them to communicate with friends and keep in touch with what is going on in the world. But why not make more of these outlets? Each network profile can be good for different aspects of your job search. Check out just some of them below...

FACEBOOK
Interact: Most companies are on Facebook now, they use their Facebook page to engage with and get to know their customers. I'm sure there are companies you are interested in and would love to work for, so why not interact with them? Facebook gives you the opportunity to interact directly with the company, bridging the gap, giving you the opportunity to put your questions out there to the company and could potentially help you get your foot in the door.

A company Facebook page is designed for interaction with customers, so the company would love to hear from you, it's what it's there for.

It's not what you know, it's who you know: Another way to make the most of Facebook in your job search is to take note of your Facebook friends. I'm sure you will have hundreds of Facebook friends, working in hundreds of different job roles and companies - use your Facebook friends to see what it's like to work at these companies, many of your friends may even advertise role vacancies through their Facebook page, so it's always worth communicating with these people. I'm sure you will have heard the phrase 'It's not what you know it's who you know' so get to know these people. What's important to remember when using Facebook is that you are branding yourself online, brand yourself as the type of person you would want potential employers to see you as, and turn your privacy settings to high, be mindful of what content on your profile is private, you don't want those 'Magaluf 2012' pictures to creep up and bite you.

Groups: A great functionality that Facebook has is the Facebook group option. Facebook group groups can be about anything. Search facebook for job groups in your area, join groups relevant to your industry and get involved in the conversations taking place - it's a great way of making yourself known to recruiters in your industry who can help you, but also hiring managers and influences in your chosen sector it's also a great way to keep up to date with events that are being posted, advertised and shared in your chosen groups. So, get involved!

TWITTER 
Keep in the loop: Twitter is a great way to keep up to date with what companies are doing. Many companies have become very good at responding to tweets from followers, so ask questions and interact with as many companies as you can to get noticed. It also looks good to potential employers who may look at your Twitter that you have an active interest in these companies.

Take note of the influencers: Who's tweeting a lot and generating strong of engagement from their tweets, in your sector! Pay attention, re-tweet, like and respond. Stay on their radar. You never know what opportunities they may share in the future.

Got good content? Tweet it! If you are active on twitter and the content you produce emulates your career interests and reflects your personality positively - it could be beneficial to you (depending on what career path you have chosen) to link your Twitter profile to your CV, inviting potential employers to see more about you and your interests. Many companies will let their followers know through updates on Twitter, if they are hiring so it is always worth following those companies you are interested in to heighten your chance of working there.

LINKEDIN

LinkedIn is the perfect social network for job seekers. It is a business orientated network, therefore businesses use LinkedIn to search for candidates. Potential candidates use their LinkedIn profile as an online CV. When creating a LinkedIn profile ensure you use a picture that is professional and reflects how you would like to be perceived. Use your headline to your advantage - make it easy for recruiters to find you. Let them know who you are and what you are looking for - in a sentence. Follow those brands you are interested in and would like to work for. The same with Twitter and Facebook - comment on company profiles on LinkedIn and share/like content they produce to make you more visible to these companies. Companies will often advertise when they are looking for new team members through LinkedIn so it's important to follow these companies so you can see these updates and know what action to take next.

Linkedin also email users jobs that may be of interest to them based on the skills and interests they have listed on their profile. It's always worth checking these a company who may not already be on your radar may be offering your ideal opportunity.

INSTAGRAM

Instagram is becoming more and more of a vital feature in the social job search for job seekers. Few companies will use Instagram to advertise jobs. However it's a great way for potential employers to see more of your personality. So it's a great tool for you to market yourself and let employers see more about you, what your interests are outside of your career. However if you don't want to market yourself from Instagram and you think the content you post won't help, but hinder your quest for a job - as suggested with Facebook, ensure privacy settings are set to high.

PERSONAL BLOGGING 
A great way to set yourself apart from other candidates is to blog about your interests, especially if your interests work hand in hand with your dream career. For a lot of employers a candidate who is genuinely passionate about their career is more attractive than a candidate who may just see their career as a paycheck at the end of the month. This shows employers that the job you have applied for isn't just a job to you, you really are interested in obtaining a career in this field. There are many social media sites now dedicated to making your own blog - for example - Tumblr . Many companies are also using Tumblr so it gives job seekers the opportunity to follow these companies and hopefully draw company attention to their own profile and blogs. Through these company blogs you may be able to understand the company more and what the culture of their company from this you can get a better understanding of whether you would like to work there or not.

It's important to never underestimate the power of your social media profile, it could be what helps you find your next role.


 
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